Esade EXED

Redesign of the Executive Education part of Esade principal site. The main goal was to focus on the conversion. Our client needed to increase the number of brochure downloads and hence the leads to their programmes.

Category

Web Design

Role

Lead Designer

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Typography

We decided to add a serif font to the main one they were using in Esade main site. Because it was for more experienced students we thought it was the perfect touch of seriousness we needed.

Circular STD

abcdefghijklmnopqrstuvwxyz

Noe Display

abcdefghijklmnopqrstuvwxyz

Colors

As with the existing corporate colors we added gold and changed from light blue to navy blue to emphasize the premium level of the students.

White

#ffffff

Black

#333333

Grey

#f5f5f5

Golden

#9A8C6C

#C9B993

Blue

#003F52

Coral

#E85D61

#FF7373

Green

#809C86

Image supporting case study for Esade Exed
digital designer