VC Community

InnoEnergy is a company that connects investors and startups to create effective and prosperous alliances. Its main objective was to create a web app so that communication between these two entities would be more independent and direct.

Category

Web Design

Role

Designer

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Mobile First

One of the most important data we had was that the majority of users used the mobile to see all the new movements in the web app. They wanted to do it easily, quickly and conveniently, especially investors.
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Typography

The Styleguide in this case was very strict as it had to be approved by an European Community body. Thus, with little room for maneuver, we could add to the titillium a more geometric typography and make it even easier for the user to read. We chose Nunito Sans.

Titillium Web

abcdefghijklmnopqrstuvwxyz

Nunito Sans

abcdefghijklmnopqrstuvwxyz

Colors

Our goal was to make it easier for the user to read and focus on information without distractions. Therefore, we chose a neutral range from the main color, blue, and from there we played with other colors for specific cases such as notifications.

Primary

#4D6EC5

Secondary

#96C247

Neutro

#ACC3DB

Alert

#F4925A

Alert

#F45A83

#FCEAEF

Ok

#2ABCB8

#DEFAF9

Warning

#FFF9D9

Image supporting case study for VC Community
digital designer